My Mortgage Blog

I don't know about you but I find social media to be draining. I know that it's a necessary part of the "new world order", but finding the right mix, in the right channel is challenging. 

If you've tried doing any research online, you'll know that there is conflicting information at every turn. There is one common theme though, can you afford not to be there?

I read this article last week and it got me thinking about my strategy. Or maybe my lack of strategy?

I like to think I have a strategy, but it does change based on an article I've read lately, or a seminar I've attended. There are so many "influencers", fighting for our attention through social media (and our $$), but who do you trust?

I saw this video a couple years back and I loved what it was about. It was about connecting. I tried to implement her technique, but it just didn't work for me. That should have been a red flag.

Reading this most recent article on Canadian Mortgage Trends, I was reminded of the video and subsequent blog post I did a couple years back. What have I learnt since writing the last post in 2017?

If it's not genuinely you, you're not going to do it. I've even go so far as to engage third parties to do some social media for me but the results were poor. In the end, I believe it simply wasn't genuinely "me", so it didn't work.

This most recent article reminded me that it's not about the destination, it's about the journey. There are some great tips and steps to "social selling" - without a doubt. Will they work for you? Maybe.

I may have oversimplified my approach. I've gone back to connection, the "old school" way. Now don't laugh, "old school" doesn't mean the way my grandparents would have done it. I'm sending mail, email and texts. I haven't stopped my social media posts, but I sure have slowed them down.

Hopefully by being different, and more comfortable in the medium, I'll create a greater sense of connection.

Happy connecting!